About
My name is Malena and
I’m an Obsession Architect™
I engineer brand obsession the same way an architect designs a city or a house: every experience, every word, every visual is intentional, magnetic, and built to last.
With me your brand will hit people in their identity, their desire, their culture; not just their shopping list or their wallet.
I build brands people really give a shit about and turn them into obsessions.
Not just identities, but movements.
And the best part?
This it’s not just what I do, it’s who I am.
I create the boldest, realest, most strategically sharp version of a brand, and I make sure it hits in every touchpoint, every detail, every vibe.
So it doesn’t just exist, it hits, sticks, and starts conversations.
That addictive kind of brand that finally makes sense. Finally feels right.
The kind of brand people love, share, follow and remember.
The kind that makes people say:
“Holy sh*t, I need this in my life.”
Core
What I do
I give brands their most real, magnetic version of themselves.
I build identities so true and powerful, people can’t look away.
But not just identity. The kind people feel in their bones.
Brand Strategy & Development
Creative Direction
Campaign Planning & Execution
Marketing Strategy
How I do it
I go deep to find what makes your brand different.
I pull out the truth, the soul, the edge and then build everything from that.
I extract the truth: I dig deep. I find what’s real. I name it. I reveal it.
I design the obsession: It’s not about making things “pretty.” It’s about making things feel like a drug. It’s about architecting brands that people want to live inside of.
I disrupt with boldness: bring bold, unexpected, disruptive ideas that make people look twice. The surprise. The weird. The edge. The thing no one else would dare to even pitch.
I build with strategy: I think sharp and move with intention. Every move is backed by strategic clarity and long term impact.
I amplify with intention: I don’t just extract a brand’s identity, I know how to amplify it through every damn touchpoint.
Why I do it
To turn self-expression into power.
Because if you're not being you, what the hell are you doing? Who you are. What you stand for. Why no one else could do it like you.
Most brands are forgettable. I build the ones that can’t be ignored. I help you show up so real, so sharp, so you, that the world can’t scroll past it.
